Copywriting Course image-based sale email

This promo email from Copywriting Course nails one thing perfectly: personality through visuals. Every line, image, and doodle makes it feel human — not another templated “SALE!” message.

Marketing analysis

The entire email uses hand-drawn sketches to explain a calendar, goals, and progress. It’s fun to scroll through and easy to follow. The sketchy visuals match the personal teaching vibes of the brand. No polished stock photos, just raw, clear communication.

Why it works

• Visual storytelling turns a promo into a mini-lesson
• The drawings make complex info simple and sticky
• Feels personal — like Neville drew it for you
• Matches the brand’s voice and humor
• Keeps readers scrolling with curiosity

Examples

• Mailchimp’s old mascot-led emails built loyalty through personality
• Basecamp’s handwritten-style ads made project management feel friendly
• ConvertKit’s creator-driven launch pages use doodles to simplify features