Computer science professor note to students about using AI

A computer science professor sent his students a blunt message: stop using AI to do all your work. He compares it to leaving a Ferrari in a bad neighborhood with the keys inside. Smart, vivid, unforgettable.

Marketing analysis

That email is pure communication gold. It grabs attention with a relatable metaphor, hits emotion (fear of failure), and ends with a simple choice: do you want to be a creator or a copier? Marketers, take note.

Why it works

• Starts with a clear hook and a visual image
• Uses real-world consequences (80% of grads failing interviews)
• Human tone makes it trustworthy
• Ends with a direct, personal call to action

Examples

• Apple campaigns ask users to “Think Different.”
• Dropbox grew by showing real stories of user success, not tech specs.
• Nike challenges you to “Just Do It”—not watch someone else do it.