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Slide them down the “Slippery Slope”

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Copywriting
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Source
Updated on Nov 8, 2025
slide-them-down-the-slippery-slope.jpg

This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line should pull the reader further in until they can’t help but click, buy, or learn something new.

Why This Slide Works

  • Headline hooks attention fast
  • Each sentence builds momentum, reducing friction
  • Curiosity keeps readers sliding forward
  • Clear CTA gives readers one simple next step

Real World Slides

  • Dollar Shave Club’s viral launch video started funny, ended with a box of razors to order
  • Morning Brew’s emails pull readers from headline to “share with a friend”
  • Apple product pages walk you from desire to “Buy Now” in under a minute
  • Spotify Wrapped keeps you scrolling until—bam—you share your results online

Source ( copywritingcourse.com/join)

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