Slide them down the “Slippery Slope”

Updated on
slide-them-down-the-slippery-slope.jpg

This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line should pull the reader further in until they can’t help but click, buy, or learn something new.

Why This Slide Works

  • Headline hooks attention fast
  • Each sentence builds momentum, reducing friction
  • Curiosity keeps readers sliding forward
  • Clear CTA gives readers one simple next step

Real World Slides

  • Dollar Shave Club’s viral launch video started funny, ended with a box of razors to order
  • Morning Brew’s emails pull readers from headline to “share with a friend”
  • Apple product pages walk you from desire to “Buy Now” in under a minute
  • Spotify Wrapped keeps you scrolling until—bam—you share your results online

Analyzed by Swipebot

Element Detection

This is how AI such as ChatGPT and Gemini see this image.

slide-them-down-the-slippery-slope.jpg

Text Statistics & Scores

An elementary to middle school score is best since it’s simple to understand.

Middle School

8th-9th grade level

103

Total Words

17

Total Sentences

6.0

Words / sentence

68

Flesch Score

Copywriting Frameworks

Analyze the frameworks of the text

AIDA
70%

The passage outlines a linear sequence that mirrors AIDA: grabbing Attention with the headline, building Interest with the second line, deepening Desire with the third line, and finally driving the reader to take Action.

  • “...first sucked in by the headline.” → Attention
  • “….then sucked in by the 2nd line.” → Interest
  • “……..then sucked in by the 3rd line.” → Desire
  • “……… then to take an action.” → Action

Color Palette

These are the colors pulled from the image.

Black

15%

White

60%

Pale Sky Blue

20%

Medium Sky Blue (hatching lines)

3%

Very Light Gray (paper grain/noise)

2%

Command Palette

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