Slide them down the “Slippery Slope”

This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line should pull the reader further in until they can’t help but click, buy, or learn something new.

Why This Slide Works

• Headline hooks attention fast
• Each sentence builds momentum, reducing friction
• Curiosity keeps readers sliding forward
• Clear CTA gives readers one simple next step

Real World Slides

• Dollar Shave Club’s viral launch video started funny, ended with a box of razors to order
• Morning Brew’s emails pull readers from headline to “share with a friend”
• Apple product pages walk you from desire to “Buy Now” in under a minute
• Spotify Wrapped keeps you scrolling until—bam—you share your results online