Wistia Home Page
Home Pages
Aug 12, 2017
This home page offers readers a video about Wistia, how to get started and how to articles.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The Wistia home page features a clean and inviting layout with a prominent headline: "Hi, we're Wistia." It includes a bright blue background with a call-to-action button encouraging visitors to get started or watch a video. Below, there are sections highlighting various features and benefits of using Wistia, accompanied by colorful icons.
Positive Aspects
- Clear Messaging: The headline and subheading quickly communicate Wistia's purpose, making it accessible to new visitors.
- Effective Use of Color: The blue background is calming and helps the call-to-action buttons stand out, drawing immediate attention.
- Visual Appeal: Icons and logos from well-known brands add credibility and visual interest, enhancing the user's first impression.
Key Takeaways
- Attention Grabbing: The design strategically uses color to guide attention, with red areas attracting the most focus.
- Preattentive Processing: The visual elements are arranged to maximize initial engagement, ensuring key messages are quickly noticed.
- Simple Navigation: Clear calls-to-action and straightforward navigation options make it easy for users to explore further.
- Brand Trust: Featuring logos of reputable companies builds trust and signals quality.
Additional Insights
- Design Psychology: The use of heatmaps to understand visual attention is a smart move. It emphasizes the importance of understanding user behavior to optimize design layouts effectively.
- Engagement Strategy: Including a video right on the homepage is a great way to engage users and decrease bounce rates. Videos are known to increase conversion rates by providing immediate value and context.
- Humor and Relatability: The playful language, "Host it like it's hot," adds a touch of humor, making the brand feel more relatable and human.
