10 Steps to Writing Great Copy

The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do amazing thing} How to...

The Totem Pole of Focus

Figure out what you really should be focusing on using this method.

10 Reasons to buy a Zenith Stereo

This is a great "callout" ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features,...

David Ogilvy on Bad Campaigns.