10 Steps to Writing Great Copy

This visual nails the fundamentals of great copywriting. It’s not about fancy words or clever rhymes. It’s about clarity, benefits, and making it all about the reader.

Why this image works

• Visually structured into easy-to-scan steps
• Uses icons and colors for fast comprehension
• Each step gives one actionable idea, not theory
• Builds from understanding your audience to polishing your final draft

Real-world examples

• Apple ads lead with benefits like “Shot on iPhone,” not specs.
• Slack’s homepage explains “Less email. More focus.”—clear user value.
• Mailchimp’s “Send Better Email” tagline nails both benefit and call-to-action.
• Nike sticks to one CTA: “Just Do It.” Timeless and motivating.

Simple rule: write less about you, more about them.