The Problem-Agitate-Solution (PAS) Copywriting Formula

Jul 17, 2020

problem-agitate-solution-copywriting-formula

One of the simplest copywriting formulas to follow is Problem-Agitate-Solution. First, you empathize with a problem your audience has. Then, you pour a little salt on the wound and make the problem even more serious. Finally, you come to the rescue with your solution to the problem.

Source (reefdigital.com.au)

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