The Problem-Agitate-Solution (PAS) Copywriting Formula
Copywriting
Jul 17, 2020
One of the simplest copywriting formulas to follow is Problem-Agitate-Solution.
First, you empathize with a problem your audience has.
Then, you pour a little salt on the wound and make the problem even more serious.
Finally, you come to the rescue with your solution to the problem.
Image Description
The image is a three-column graphic illustrating the Problem-Agitate-Solution (PAS) copywriting formula. Each column is labeled "Problem," "Agitation," and "Solution," with brief descriptions and examples related to hair struggles.
Positive Aspects
This image effectively breaks down the PAS formula with a relatable example about bad hair days. It visually guides the reader through the process, enhancing understanding and retention of the formula.
Key Takeaways
- Empathize with the Problem: Start by identifying and understanding your audience's pain points.
- Agitate the Problem: Intensify the issue to create urgency and emotional engagement.
- Provide a Solution: Present a clear and compelling answer to alleviate the problem.
Additional Insights
The PAS formula is like a story arc for marketers. It hooks the audience by shining a spotlight on their struggles, keeps them engaged by stirring up emotions, and rewards them with a satisfying resolution. Just like a good movie, this formula leaves your audience feeling understood and relieved.
