This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing persuasive ads by giving you six tested formulas that guide readers from “meh” to “must have.”
Marketing Analysis
Each formula moves customers through a proven psychological path. Whether it’s sparking curiosity (AIDA), amplifying pain (PAS), or showing clear credibility (4Cs), these give structure to your copywriting so you’re not starting from scratch.
Why It Works
- Provides mental scaffolding for persuasive messaging
- Aligns ad flow with buyer psychology
- Simplifies decision-making for marketers
- Keeps copy focused on benefits and action
Examples
- Apple uses AIDA in iPhone ads: sleek visuals, emotional appeal, clear “buy” action.
- Dollar Shave Club’s viral launch script nailed PAS by mocking overpriced razors, then offering a fix.
- Nike’s 4Cs messaging—“Just Do It”—is clear, concise, compelling, and credible.
Analyzed by Swipebot
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