1959 Breakfast Bar Ad

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Jun 22, 2020
howard-johnson-breakfast-bar-ad-1959
This is a nice and simple ad for a breakfast bar from 1959.

Image Description

A vintage 1959 ad for Howard Johnson's Breakfast Bar, showcasing a variety of breakfast items like fresh fruit, scrambled eggs, bacon, and biscuits. The ad promotes an all-you-can-eat breakfast experience for $5.95, highlighting its opening on Labor Day Weekend.

Positive Aspects

The ad charmingly captures the essence of a classic American breakfast with its hand-drawn illustrations and bold typography. It effectively conveys the abundance and variety offered at the breakfast bar, enticing customers with its "all you care to eat" promise.

Key Takeaways

  • All-You-Can-Eat Appeal: The ad emphasizes unlimited breakfast options for a fixed price, making it an attractive deal.
  • Variety of Options: Highlights a wide range of breakfast foods, from corned beef hash to homemade biscuits, appealing to diverse tastes.
  • Family-Friendly: Offers discounted prices for children, positioning itself as a family-oriented dining option.
  • Strategic Timing: Opens on Labor Day Weekend, likely to attract holiday travelers and locals alike.

Additional Insights

This ad is a delightful throwback to a time when breakfast was a grand affair. The emphasis on hearty, comforting foods reflects the era's culinary preferences. Plus, the playful illustrations and straightforward messaging capture the nostalgic charm that makes vintage ads so endearing today.

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