This is a cool ad for Bacardi Rum that shows all the different beverages you can mix it with, and also throws in a helpful reminder not to drink and drive.
Freshbooks Testimonial Strategy (Less is More)
Freshbooks has plenty of testimonials they could showcase. But instead of cluttering their page with tons of mediocre user testimonials, they go for the...
May 26, 2020
Testimonials
The Comparison Lens
Jul 24, 2020
Formulas
Copywriting
Lenses
Text-length styled PE ratio chart
This chart uses text-styling by making a bullet point list that's kind of Angled downwards kind of like this to make a point. This...
Sep 14, 2022
Copywriting
Tweets
Data
Images
Stats
HubSpot re-engagement email
HubSpots re-sub campaign to make sure people engage and click (and therefore better deliverability)! Subject: This is goodbye. Here's why ... Copy: We miss...
Mar 9, 2018
Emails