Signal "We Don't Care About You" Ad

Signal proudly declares they don’t — because your data is none of their business. Great copywriting showing their main feature is privacy.
It says:
We don't care about you.
We don't care about your pets.
We don't care about the gossips.
We don't care about what you wanna buy for the season.
Your love life? Pfff... Nope.
All we care about is to make Signal more private, secure and fast with new features.
We really really really don't have time to listen to your conversations.
Style Analysis
Text Analysis
6th grade level
82
Words
8.2
Words/sentence
Detected Frameworks
Uses a provocative opener to grab attention, builds interest with a list of what they don’t track, creates desire by stressing privacy and speed, and implies action (use Signal).
Highlights the problem of companies spying on data, agitates by listing private topics, then offers Signal’s privacy-focused solution.
Psychological Triggers
Unexpected negative phrasing creates surprise and memorability.
Emphasising disinterest in data builds trust in privacy.
Attention Analysis

Eye Flow Pattern
Z-pattern: viewer lands on the bold headline, scans down the left-aligned copy, then jumps diagonally to the bright blue logo at the bottom-right, which closes the mental loop back to brand identity.