22 Days Nutrition Black Friday Email

This email from 22 Days Nutrition nails the art of curiosity marketing. Instead of revealing the deal upfront, they tease with a bold question: “Are you ready to solve the mystery?” Boom—attention captured.

Why it works

• Curiosity gap: our brains crave closure, so we click to solve it.
• Visual contrast: black-on-yellow highlights the “mystery” and keeps focus.
• Short copy: every line builds suspense without giving too much away.
• Action step: a clear code and “Shop Now” button close the loop fast.

Examples

• Amazon Prime Day early teasers hint at “something big” without saying what.
• Starbucks app promos reveal the reward after you buy.
• Dropbox used mystery offers to boost referral clicks by over 60%.