This illustration nails what marketers dream of doing: turning complexity into clarity. Dozens of geology terms, one simple picture, total comprehension in seconds.
The Marketing Lesson
When your product or idea feels “too complicated,” don’t add words—add visuals. People process images way faster than text. A single diagram can do the explanation-heavy lifting your landing page or ad fails to do.
Why It Works
- Visual hierarchy guides attention naturally
- Grouped ideas make information “click” faster
- Reduces cognitive load—no reading marathon needed
- Creates instant “aha!” moments that stick
Examples
- Slack’s onboarding GIFs show feature flow in seconds
- Duolingo uses animated progress maps to gamify learning
- Dropbox’s early explainer video boosted conversions by 10%+
Analyzed by Swipebot
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