Old Navy Black Friday Instagram

Old Navy nailed the timing here. Right after Thanksgiving, when everyone’s feeling grateful, they dropped a Black Friday deal with heart: $1 cozy socks plus a $1 donation to charity. Cheap, cute, and doing good—all in one scroll-stopping post.

Why it works

• Leverages the holiday “giving mood”
• Simple math: $1 = 1 donation makes it easy to grasp
• Bright, cheerful visuals pop in feeds
• Creates urgency with “today only” wording
• Social proof builds fast as people share their sock hauls

Real-world examples

• TOMS built an empire on “buy one, give one”
• Bombas donates one pair per pair sold—over 100M pairs given
• Starbucks’ Red Cup campaign ties seasonal buying to causes
• Warby Parker gives glasses through their “Buy a Pair, Give a Pair” model