1% Of People Create The Most Content
In most public networks:
90% of people just lurk.
9% of people casually participate.
1% of people create most content.
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Full blog post email from KopywritingKourse
Instead of pushing people via to a blog via email, this email just contains the full blog post, allowing a user to consume the...
Mar 9, 2018
Emails
Oatley Milk Before/After Branding
Oatly re-positioned as a proudly dairy free alternative to milk and last year did $813m in revenue. Image Description The image shows a before-and-after...
Jan 10, 2025
Before and After
Packaging
Images
Product Descriptions
Sugarman Trigger #12
Image Description A simple stick figure illustration features a person checking their watch, with the title "Trigger #12: Timing" above. This visual adds a...
Jun 21, 2020
Copywriting
Advice
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS: Problem, Agitate, Solution #3.)...
Jun 16, 2023
Swipes Email
Essay
Formulas
Copywriting