1% Of People Create The Most Content

Most of your followers? They’re just watching. This image shows the classic 90-9-1 rule: 90% lurk, 9% engage, and 1% create.

Marketing Analysis

This rule applies to every online space—from Facebook groups to Reddit threads to brand communities. It means if you want attention, you need to be part of that 1% creating the posts, videos, and comments that everyone else consumes quietly.

Why It Works

• Creation builds visibility fast
• Engagement signals authority to algorithms
• Most users prefer passive scrolling
• Even lurkers convert if your content pops up often

Examples

• On Twitter, 10% of users generate 92% of tweets
• YouTube’s top 1% creators get over 90% of views
• In Facebook groups, most members never post but still read updates regularly