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the-value-staircase-strategy.png

The Value Staircase Strategy

This chart shows how to earn trust before selling. Start with free content, then slowly offer more expensive products.

Formulas/Data/Images
23 hours ago
willnitze
Will Nitze
@willnitze
Dr. Squatch and DUDE Wipes both get massively paid out. Lesson? Consumers - now more than ever - want brands with personality. And acquirers / funds have fallen in line.

Lesson From Dr. Squatch and Dude Wipes

Will Nitze points out that brands with personality are what consumers want.He says: Dr. Squatch and DUDE Wipes both get...

Tweets
1 day ago
5-levels-of-wealth-from-slavery-to-freedom.png

5 Levels of wealth from slavery to freedom

This post shows 5 stages of money life—from barely getting by to full freedom. Easy terms like “drowning” and “escape...

Motivation/Tweets/Money
2 days ago
a-foolish-doer.jpg

A foolish DOer

A reminder that: A foolish DOer will outperform a smart THINKer. This means if you quickly start on a plan...

Wisdom/Quotes/Advice
3 days ago
adworld-copywriting-objection-killer-roadmap-ad.png

Adworld Copywriting Objection Killer Roadmap Ad

Great example of giving value within an ad. Includes 3 objections → root causes → copy angles → smart questions....

4 days ago
difference-between-poor-middle-class-and-rich-flow-cart.jpg

Difference between poor, middle class and rich flow cart.

Clear, visual breakdown of how poor, middle class, and rich people handle money. Great for teaching wealth habits at a...

5 days ago
linkedin-attention-funnel.png

LinkedIn Attention Funnel

This visual breaks down a simple but powerful 3-step formula: eye-catching image → clear audience signal → promised value. Great...

Formulas/Social Media
5 days ago
funny-no-refund-sign.png

Funny Seagull Theft Policy – No Refunds

Hilarious buyer beware sign to keep your food safe from seagulls.

Copywriting/Funny and Weird
6 days ago
15-skills-that-pay-off-forever.jpg

15 Skills That Pay Off Forever

A clean breakdown of timeless skills like learning, negotiating, and staying motivated. Great for self-growth or productivity content.

Motivation/Advice
Jul 16, 2025
Latest
hiive-buy-private-company-stock-reddit-ad.png

Hiive Buy Private Company Stock Reddit Ad

Strong headline and clear offer. Hiive makes investing in private companies feel smart and bold.

Ads/Copywriting/Books
11 hours ago
get-organized-by-sending-an-investor-update-monthly.jpg

Get organized by sending an investor update monthly

Jason Cohen explains why you should send monthly updates to an investor: He says: Send an investor update every month,...

Tweets/Advice
1 day ago
funny-goal-update.jpg

Funny Goal Update

Funny list that shows how goals shift. Great reminder that shows progress isn’t perfect.

Instagram/Funny and Weird/Images
2 days ago
ray-ban-ai-glasses-with-open-ear-audio-ad.png

Ray-Ban AI Glasses with Open Ear Audio Ad

This ad is clean and cool. “Remix Your Summer” grabs you, the glasses look great, and the idea of hearing...

Ads/Social Media
2 days ago
how-to-solve-a-rubixs-cube-cheat-sheet.jpg

How to Solve a Rubix's Cube Cheat Sheet

Clear one-page cheat sheet that walks you through solving a Rubik’s Cube step-by-step, with easy-to-follow, color-coded visuals.

Images/One pagers/Interesting
3 days ago
discipline-as-the-real-medicine.png

Discipline as the Real Medicine Quote

This post hits hard with a quote that reframes healing as discipline.

Instagram/Quotes/Health
4 days ago
swipes-email-madmen-style-banner.png

🎤 The SWIPES Email (Friday, July 18th, 2025)

Friday, July 18th, 2025 ​​​​​​ ​​SwipeFile.com​​​​​​: Inspiration for your marketing. ​​​​​​CopywritingCourse.com​​​​​​: Get good at selling your stuff.Swipe:This here is called...

Swipes Email/Newsletter
5 days ago
locklab-dont-be-the-guy-who-goes-bald-ad.png

LockLab "Don't be the guy who goes bald" ad

This ad stacks urgency, social proof, and a freebie. “Don’t be the guy who goes bald” a fear-based hook that...

Copywriting/Data/Headlines
6 days ago
wisprflowai-voice-is-4x-faster-ad.png

WisprFlow.ai "Voice is 4x faster" Ad

Strong, simple headline makes a clear case: speaking is faster than typing. Perfect example of leading with a benefit.

Ads/Instagram/Social Media
6 days ago

Command Palette

Search for a command to run...

Swipe File Examples From Top Copywriters & Marketers (Free) | SwipeFile