Funny Seagull Theft Policy – No Refunds
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This beach boardwalk nailed it with a sign that warns: no refunds if a seagull steals your food. The visual of a bird running off with a pizza slice? Perfect attention grabber.
Why this sign works
- Humor disarms irritation – turns a potential complaint into a laugh.
- Unexpected honesty – customers respect straightforward messaging.
- Visual storytelling – the seagull image delivers the message faster than words.
- Memorable branding – people remember the place because of the sign.
Real-world examples
- Innocent Drinks uses playful disclaimers to make legal copy fun.
- Chubbies Shorts warns customers about “extreme comfort” causing naps.
- Cards Against Humanity’s sarcastic FAQs became part of the brand voice.
- Wendy’s Twitter roasts doubled engagement by mixing humor with honesty.
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