Aaron Allen & Associates Newsletter

This newsletter from Aaron Allen & Associates is a great example of how to keep a B2B audience hooked with smart formatting, relevant content, and a clean design. It’s built for restaurant executives and investors—but the layout principles apply to any niche.

Why this email design works

• Bold section headers make scanning effortless
• Heavy use of visuals and data charts keeps readers engaged
• Each content block ends with a clear call to action or insight
• Consistent voice and tone build authority with every edition
• Social proof through client logos boosts credibility instantly

Real-world examples

• Morning Brew: Built a $75M+ brand using clean layouts and snackable business insights.
• CB Insights: Uses visual charts and humor to make complex data digestible.
• The Hustle: Same simple structure—headline, visual, story, takeaway—to drive daily engagement.