Tying sales to a real holiday is always better, here's why...
If you're doing a sale that ends on a random date....try tying it to a real holiday instead!
This is the simple formula behind a sales promotion like this:
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It's so simple because it convinces people who are ALMOST about to buy your product, but are waiting for a discount or the "right time" to buy.
For example, these are real holidays for the rest of 2025 you can pick as deadlines to build a promotion around:
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Here's some live examples I just saw:
Babbel does a "50% Off Summer Sale" that ends on 4th of July that creates urgency:
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This simple ad get's people who were thinking about buying Babbel (to learn another language) an offer they can't refuse: 50% off a lifetime language learning plan.
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People who are waiting around for a deal will see this discount, jump at it, creating a big spike in sales for Babbel, and big savings for customers!
It's a very simple and effective type of sale.
Eight Sleep does a 4th of July ad giving $200 off:
Offering a discount is great, but you must have a deadline or it doesn't create urgency to buy! Here's the deadline circled:
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You can also use monthly or quarterly dates as deadlines!
We personally use quarterly dates as promotions on Copywriting Course because companies go in seasons where they need more help AND have budget to pay for it.
That's why promoting at quarterly intervals is also a good idea (in fact this is a very popular option for many B2B services):
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Since we create so many sales promotions inside our Member's Area, we get to see what launches work and don't work....and generally when someone promotes around a specific REAL deadline or event it tends to work better!
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Sincerely,
Neville Medhora - Copywriter
P.S. I hope you like random copywriting/sales tips like this!
