Amazon Alexa Google AdWords Ad

This ad nails it with just one line and a doodle. “Alexa, turn on my…” instantly sparks curiosity. The fan sketch pops up from the device, and suddenly you get it—Alexa can control everyday stuff.

Why this ad works

• Shows, doesn’t tell: The image literally completes the sentence.
• Minimal text: No fluff, just function.
• Contextual imaginary: A sketched fan shows how any device can become “smart.”
• Instant payoff: You immediately understand the benefit—voice-controlled convenience.
• Strong CTA: “Get Started” is all the motivation you need.

Real world examples

• Apple’s iPad launch ads just showed hands using it—no long explanations.
• Google’s search ads often demonstrate one clear use case.
• Dyson shows results mid-clean instead of listing specs.
  Simple visuals + clear function = instant comprehension.