Amazon Email Template Sizing And Text Guidelines

Jan 28, 2020

This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).

Source (reddit.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image shows an Amazon email template with a placeholder for a 600 x 200 banner. It includes text that emphasizes varying sentence length to maintain reader interest and a call-to-action (CTA) suggestion.

Positive Aspects

The image is a straightforward representation of an email template, highlighting essential elements like headline, body text, and a clear CTA. It effectively demonstrates the importance of maintaining reader engagement through varied sentence lengths, making it a practical guide for copywriters.

Key Takeaways

Vary Sentence Length: Use a mix of short and medium-length sentences to keep the reader engaged.
Create Rhythm: Adjust sentence structure to create a pleasant flow and musicality in writing.
Compelling CTA: Craft a CTA that is direct and engaging, avoiding generic phrases like "click here."
Visual Hierarchy: Utilize size and layout, such as the 600 x 200 banner, to guide the reader's attention.

Additional Insights

Copywriting is like music; rhythm and variety are key. Just like a symphony builds and resolves, your email should capture attention with a lively beat, then guide the reader to a harmonious action with your CTA. Imagine your email as a performance—every sentence plays its part!