Apple Logo Gets Simpler
As Apple started getting bigger and bigger, its logo got simpler and simpler.
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ATIDFA Copywriting Formula
This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action
Dec 13, 2022
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Copywriting
Sugarman Trigger #15
Jun 23, 2020
Copywriting
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10 Reasons to buy a Zenith Stereo
This is a great "callout" ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features,...
Sep 24, 2021
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Who is your target audience?
Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think more broadly about your...
Aug 23, 2023
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