Are You Still Wasting Money On... Headline Formula

Ever seen a headline that feels like it’s staring straight into your wallet? “Are you still wasting money on ___ (without anything to show for it)?” hits hard because it mixes pain and promise in one clean line. It calls you out… and then offers a way out.

Why It Works

• Loss aversion: People hate waste more than they love gain.
• Clear villain: The “waste” becomes the bad guy.
• Solution implied: Your product swoops in to fix it.
• Friendly tone: Sounds like tough love from a buddy.

Real-World Examples

• “Are you still wasting money on gym memberships (without anything to show for it)?”
• “Are you still wasting money on ads that don’t convert?”
• SaaS apps, agencies, and DTC brands all use this to turn guilt into action.