They All Did Unpleasant Things...Headline Formula

People love a good transformation story. That’s why “before and after” videos and comeback arcs go viral. You can use the same tension-and-release formula in your copy.

The Mini Story Formula

“They doubted you when you did something unexpected, but when they saw the result…”
It’s short, emotional, and instantly makes your offer the hero.

Why It Works

• Builds tension then rewards the reader with payoff
• Feels authentic without sounding like bragging
• Sparks curiosity (“what happened next?”)
• Highlights transformation naturally

Examples in Action

• “They laughed when I sat down at the piano... but when I started to play!”
• “Everyone rolled their eyes when I said I’d make soap. But it sold out in a week.”
• “My clients doubted the course. But they doubled their bookings.”