They All Did Unpleasant Things...Headline Formula

Aug 8, 2017

They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They all looked at each other when I said I’d host the shower, but when they saw the invitations!” Selling art school example: “My dad didn’t say a word when I told him I was going to art school. But when he walked into my gallery!” Starting your own business example: “Everybody scoffed when I applied for a patent, but when I made my first $100K!”

Source (copyhackers.com)

Analyzed by SwipeBotSwipeBot

Positive Aspects

The title of this blog post, "They All Did Unpleasant Things...Headline Formula," immediately piques curiosity by promising a unique formula that flips the script on negative situations. The content cleverly illustrates how a seemingly negative reaction can be transformed into a positive outcome, creating a compelling narrative. The examples provided are relatable and versatile, making it clear how this formula can be applied across different contexts, from selling stationery to starting a business. This adaptability is a strong selling point, demonstrating the formula's broad applicability.

Key Takeaways

The headline formula uses a structure that contrasts an initial negative reaction with a positive outcome, creating intrigue and engagement.
This formula can be applied to various scenarios, such as selling products, pursuing education, or starting a business, making it versatile for different audiences.
By focusing on the transformation from skepticism to success, the headlines emphasize the value and impact of the unexpected element.
Using real-life examples makes the formula relatable, helping readers envision how it could apply to their own experiences.

Additional Insights

This headline formula is a clever way to capture attention by tapping into a universal human experience: the journey from doubt to triumph. It's like watching an underdog story unfold in a single sentence. Picture this: You're at a party, and someone tells you they once ate nothing but ramen for a year. Everyone's eyebrows shoot up (the unpleasant reaction), but then they reveal it was to save money for a world tour (the ideal result). Suddenly, they're the most interesting person in the room! This formula harnesses that same power. Next time you're crafting a headline, think about the initial eyebrows-raising moment and the jaw-dropping conclusion. It's all about the journey, baby!