Are You Still Wasting Money On… Headline Formula

Are You Still Wasting Money on ______________ (Without Anything to Show for It?)

Free shipping app example:
Are you still wasting money on shipping charges (without anything to show for it)?

At-home exercise machine example:
Are you still wasting money on a gym membership (without anything to show for it)?

Legal doc software example:
Are you still wasting money on a lawyer (without anything to show for it)?

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The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


Testimonial Script

Hey there!  We’re trying to see what you thought of _____________ you bought.

We’d completely love it if you responded to these few questions:

1.) What is your name?
2.)