AIDA Formula Email Template

This image is a working outline for the timeless AIDA formula: Attention, Interest, Desire, Action. It’s the easiest way to structure emails that actually get read and clicked. The magic here is how simple and repeatable it makes good copy.

Marketing Analysis

The layout walks you through the mental journey of your reader. You start by catching their eye, pull them into something useful or surprising, make them want what you’re offering, then tell them what to do next. Each section has one job, so your message stays focused and punchy.

Why It Works

• Uses a proven, century-old formula still taught in every ad school.
• Builds leads logically from curiosity to conversion.
• Forces clarity—each line has a clear purpose.
• Makes calls to action natural, not pushy.

Examples

• Apple’s iPhone launches: bold opener, real use-cases, sleek desirability, “Buy now.”
• Dropbox’s early homepage: explains usefulness, easy signup button.
• HubSpot emails: stats to grab interest, results for desire, free trial CTA.
• Dollar Shave Club video: funny hook, strong benefits, easy signup.