Average Copywriter Salary Data

This salary chart shows something wild: the exact same job title can earn anywhere from $31k to $147k a year. That’s more than a 4x gap for writing words!
The positioning behind the paycheck
The difference isn’t just skill. It’s how a copywriter positions themselves. A generalist fights for entry-level rates, but a specialist in high-impact niches (SaaS, conversion copy, finance) commands the top tier.
Why it works
- Specialists solve expensive problems
- Businesses pay for measurable results
- Niche expertise builds faster trust
- Clear ROI stories justify high fees
Examples
- B2B tech copywriter charging $10k per project for enterprise clients
- Email copywriters making $2k per sequence for DTC brands
- Freelancers who niche down in health or finance doubling rates in six months




