Average Copywriter Salary Data

Updated on
copywriter-salary-chart

Check out this salary chart. Same job title, same type of work—yet one copywriter makes $31k and another pulls in $147k. That’s not luck. That’s positioning.

The positioning behind the paycheck

Copywriters who market themselves as generalists get paid like generalists. But specialists who focus on high-value niches—think SaaS, eCommerce, or finance—command premium fees because their words move revenue.

Why it works

  • Specialists solve expensive problems
  • Businesses happily pay for measurable results
  • Niche knowledge builds faster trust
  • ROI stories turn proposals into profits

Examples

  • B2B tech copywriter charging $10k per project
  • DTC email pro earning $2k per sequence
  • Finance writers doubling rates after niching down

Analyzed by Swipebot

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