Average Copywriter Salary Data

This salary chart shows something wild: the exact same job title can earn anywhere from $31k to $147k a year. That’s more than a 4x gap for writing words!

The positioning behind the paycheck

The difference isn’t just skill. It’s how a copywriter positions themselves. A generalist fights for entry-level rates, but a specialist in high-impact niches (SaaS, conversion copy, finance) commands the top tier.

Why it works

• Specialists solve expensive problems
• Businesses pay for measurable results
• Niche expertise builds faster trust
• Clear ROI stories justify high fees

Examples

• B2B tech copywriter charging $10k per project for enterprise clients
• Email copywriters making $2k per sequence for DTC brands
• Freelancers who niche down in health or finance doubling rates in six months