Crest "Yellow isn't always cute." spec ad
This spec ad for Crest Whitening nails humor and clarity in one shot. A smile full of yellow, Minion-like teeth instantly grabs your eye and delivers the message: yellow isn’t always cute.
Marketing Analysis
The ad uses contrast and surprise. You expect something “cute,” but end up with something slightly gross. That tension makes you laugh and remember the product’s benefit.
Why It Works
- Simple visual, instant message
- Humor softens the “gross” factor
- Bright colors grab attention
- Unexpected twist sticks in memory
Examples
- Snickers’ “You’re Not You When You’re Hungry” plays on contrast too.
- Old Spice used absurd humor to make body wash cool again.
- Colgate’s missing-tooth ads highlight plaque by showing what’s not there.
Analyzed by Swipebot
Element Detection
This is how AI such as ChatGPT and Gemini see this image.
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
8th-9th grade level
39
Total Words
3
Total Sentences
13.0
Words / sentence
75
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
The copy first presents an implicit problem—yellow, “Minion-like” teeth that make a smile look bad—then immediately offers the solution: Crest Whitening to keep teeth white.
- Problem: “funny yellow Minion-like teeth… even ‘cute’ can look bad on your smile.”
- Solution: “keep your teeth white with Crest Whitening.”
The sentence sequence loosely follows the Attention-Interest-Desire-Action flow: grabbing attention with a quirky visual, building interest by describing it, sparking desire for whiter teeth, and suggesting action by naming Crest Whitening.
- Attention: “Great concept… funny yellow Minion-like teeth.”
- Interest: explanation of what the ad shows and why it’s notable.
- Desire: implication that white teeth look better than yellow teeth.
- Action: “keep your teeth white with Crest Whitening.”
Color Palette
These are the colors pulled from the image.