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Avoid confusing "buzzwords" in your copy

Copywriting
Advice
Jun 27, 2020
no-buzzwords
Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the reader anything about you or your business. Buzzwords often hurt conversion rates. Simple and plain language is best.
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Image Description

The image contrasts two ads: one overloaded with buzzwords and the other using clear, simple language. On the left, a confusing message filled with jargon, and on the right, a straightforward, effective ad for a job search site.

Positive Aspects

This image effectively illustrates the problem with buzzwords. It highlights the importance of clarity in copywriting by showing a direct comparison. The clear, simple ad on the right is much more inviting and understandable, reinforcing the article's message about avoiding jargon.

Key Takeaways

  • Buzzwords are often vague and can confuse your audience.
  • Using too many buzzwords may hurt your conversion rates.
  • Clear, simple language is more effective in communicating your message.

Additional Insights

Think of buzzwords as the fast food of language—easy to use but ultimately unsatisfying. Instead, aim for a home-cooked meal: straightforward, nourishing, and memorable. When crafting your message, ask yourself, "Would my grandma understand this?" If the answer is yes, you're on the right track!

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Avoid confusing "buzzwords" in your copy | SwipeFile