If something's not working, change it....no one cares
Updated on
Jason Cohen
@asmartbear·Dec 13
Scared of a major change, like pricing, brand, or target audience?
That’s a natural feeling. But remember that 99.99% of your future customers haven’t heard of you yet.
So, approximately no one cares. Whether it succeeds or fails and you revert.
So do it.
Jason Cohen dropped a truth bomb for marketers: almost no one’s watching that closely. If you need to change pricing, brand, or audience, just do it.
Why this works
- Most people haven’t even heard of your brand yet
- Big changes feel risky to you, invisible to others
- Iteration beats inertia—speed matters
- You can always reverse a bad change
Real-world proof
- Slack started as a gaming company before pivoting to chat, now worth billions
- YouTube was a dating site before going full video sharing
- Mailchimp shifted from agency tool to SMB email giant
- Netflix went from DVD rentals to streaming to production
Nobody cared about the switch until it worked.
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