Giant Bitcoin Whitepaper at CoinBase Office

Walk into Coinbase’s Mountain View office and the first thing you see isn’t a cheesy list of company values. It’s a giant printout of the original Bitcoin white paper. Bold move. Brilliant marketing.

The Marketing Insight

That massive white paper isn’t decor. It’s a physical symbol of Coinbase’s mission: to bring Satoshi’s vision of decentralized money to life.

Why It Works

• Anchors employees to the company’s founding purpose
• Signals authenticity and credibility to visitors
• Turns ideology into a visual brand cue
• Inspires daily alignment with the company’s “why”

Real-Life Parallels

• Tesla displays rocket parts and car prototypes in offices
• Nike’s halls feature giant murals of legendary athletes
• Apple stores echo the clean, minimalist design of its products
• Patagonia prints its environmental pledges on the walls