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If you don't get what you want, it's a sign either that you did not seriously want it, or that you tried to bargain over the price.— Rudyard Kipling
Rudyard Kipling once said something powerful: if you don’t get what you want, it’s likely because you didn’t truly want it—or you tried to bargain over the price.
This hits home for marketers. That “price” might be money, time, reputation, or creative risk. Every big result comes with a cost, and most people fail because they stop short of paying it in full.