If you don't get what you want in life...
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If you don't get what you want, it's a sign either that you did not seriously want it, or that you tried to bargain over the price.— Rudyard Kipling
Rudyard Kipling once said something powerful: if you don’t get what you want, it’s likely because you didn’t truly want it—or you tried to bargain over the price.
Marketing Analysis
This hits home for marketers. That “price” might be money, time, reputation, or creative risk. Every big result comes with a cost, and most people fail because they stop short of paying it in full.
Why It Works
- Sets clear expectations: big wins require big effort
- Exposes the truth behind “I want X” without follow-through
- Encourages ownership and commitment
- Helps marketers decide what’s truly worth pursuing
Examples
- Dollar Shave Club risked everything on a bold viral video—it paid off with a $1B exit.
- Tesla spent years burning cash before becoming profitable.
- HubSpot gave away free content for years before becoming a household name.
Analyzed by Swipebot
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