Before/After shot for a product photography course

This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the benefit of the product photography course—without a single word needed.

Marketing analysis

The red X and green check create instant clarity: old you vs. new you. The color pop in the “after” shot shows transformation, and that’s what sells. It’s not just honey—it’s a shift in skill, quality, and confidence.

Why it works

• Before/After format = instant transformation story
• Visual contrast grabs attention mid-scroll
• Proof replaces persuasion—people trust what they see
• Clear CTA (“FREE TRAINING”) makes next step obvious

Examples

• weight loss ads use body transformations
• cleaning brands show dirty vs. spotless surfaces
• design tutorials show beginner vs. polished results
• LinkedIn profile revamp services show old vs. new profiles