🎤 S.W.I.P.E.S. Email (Friday June 30th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼
A fun email for Friday. I hope you enjoy!
Edition: Friday, June 30th, 2023
*Last Call for Copywriting Course Mid-Year Sale*
🎤 Listen to this email here:
Swipe:
Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from complex design style, to simple, back to complex.
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I think in the last 10-20 years I've seen the "simplification" style of design, and now I think it'll start to swing the other way with bolder and more complex designs.
Wisdom:
This image is a cool demonstration why it’s better to take smaller steps.
Instead of “I want to make $1,000,000 right now” try “I’m going to make $100 this week.”
Then expand goal, and move to the next step.
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Interesting:
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “Triggers” that can cause people to purchase something.
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I have referred to this list countless times when building campaigns!
Picture:
I'm trying to spruce up my home office video setup, so @theKevinShen and team helped me first design this rendering for the backdrop:
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I bought all the stuff required, and this is how it looks in real life (I don't know anything about lighting, so forgive the picture).
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Kevin will be helping shuffle things around soon, and I'll update how that goes. Some constraints I had for this backdrop:
#1.) Make it a cool vibe for working.
#2.) Don't clutter it up with tons of studio equipment.
#3.) I didn't want to rip out the grasscloth wallpaper.
#4.) The room must also doubles as extra guest bedroom when I've got a full house of people (that couch turns into a queen bed).
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Currently the setup looks like this with me in the shot.
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The next step is to get the lighting setup correctly.
I'm trying to keep my desk as un-touched by equipment as possible which is difficult.
I also like having all the cameras and lights be sit-stand with my desk...another hurdle.
This is the desk against the wall I usually work at:
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Anyways, I'll update more as progress continues! Hope you liked this little desk tour :)
Essay:
Sometimes in marketing, math formulas are used, but they are often too boring or dry....and people glaze over them. Like this:
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Instead I like to make these into “Visual Math Formulas” which makes them easier to understand.
Here’s 4 examples:
- Churn Rate
- Average Order Value
- Conversion Rate
- Customer Acquisition Cost
Churn Rate:
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Average Order Value:
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Conversion Rate:
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Customer Acquisition Cost:
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When you add easy visuals to something, it reduces the number of "Brain Cycles" people need to comprehend it.
Splurge:
Should you answer this call??
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I'm letting you know TODAY IS THE LAST DAY to get a full 35% off the Copywriting Course for a full year.
That brings the price from $750 → $487.50 for the entire year.
I want you to optimize the hell out of your Q3 and Q4 this year, and starting right now is the way to go:
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I want you to strengthen the hell out of all your marketing materials, which adds up to a having a great Q3 and Q4:
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The deadline is tonight at 11:59pm, so jump on this now:
Normal: $750
Today: $487.50
(use coupon MIDYEAR at checkout)
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I hope you enjoyed your Friday, and hope to see you in our private Members Area today!
Sincerely,
Neville Medhora
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