Better Pitch Project Pricing

Three columns. Three prices. One solid marketing move. This pricing page uses tiered pricing to guide the buyer toward the middle or top option without pushy sales talk. It’s clean, simple, and psychologically effective.

Why It Works

• Anchoring: The $15K option makes $7K look reasonable.
• Choice simplification: Three tiers reduce decision friction.
• Value stacking: Each tier clearly adds benefits, not fluff.
• Ease of comparison: Buyers instantly see what upgrades they get.
• Visual hierarchy: Equal layout prevents “cheap” feelings.

Real-World Examples

• Slack’s Free, Pro, and Business plans use the same anchor logic.
• Mailchimp’s pricing boosts upgrades by highlighting features in each tier.
• Basecamp made millions simplifying their plans to show clear value jumps.