Remote vs Onsite pricing model

Here’s a pricing table that does something brilliant: it charges differently for remote vs onsite work. Simple idea, but super effective in boosting perceived value and helping customers self-select.

The marketing genius behind it

By showing both remote and onsite options side-by-side, Testimonial Hero makes each upgrade path obvious. Customers instantly see what they get, how much more it costs, and why. It’s transparent and confidence-building.

Why it works

• Anchors value by giving two clear price tiers
• Highlights flexibility for different budgets
• Makes the “onsite” experience feel premium
• Reduces friction by showing full deliverables with prices upfront

Real-world examples

• Zoom vs in-person consulting: many agencies charge 20–40% more for travel days
• Fitness coaches: $100 virtual sessions vs $200 in-gym sessions
• Event speakers: base fee + travel costs clearly listed makes clients book faster