BoxOut Marketing Monthly vs Yearly Pricing Table

Check out this clever setup from Infusionsoft’s Success Lab. Two offers: $297 per month or $2,970 per year. Exact same thing—different framing. Suddenly, $2,970 feels like a deal, not a splurge.

Marketing analysis

This is a textbook example of price anchoring and perceived value framing. The higher monthly option plants an anchor in your brain. Then the yearly plan, framed as “2 months free,” feels like you’re saving money—even though you’re paying more upfront.

Why it works

• $297/month sets a mental benchmark
• “Save 2 months” triggers deal-hunting instincts
• Annual billing reduces decision friction
• “No contracts” signals flexibility and trust

Examples

• Spotify: 17% off annual plans
• Adobe: 20% off for yearly billing
• Canva Pro: 16% annual savings
• Calm app: lifetime price anchors yearly value