Tomlinson's Pet Food Delivery Direct Mail Flyer

This Tomlinson’s mailer is marketing simplicity at its best. One glance and you know exactly what it’s about: pet food, delivery, and speed. No guessing, no fluff, just clarity with a dog’s face that instantly wins your attention.

Marketing Analysis

The chocolate lab dominates the frame and makes you stop. The headline “DELIVERY?” acts like a giant road sign, while the subhead nails the benefit in one line. Flip it over and you get a quick three-step process with a free gift tossed in for motivation.

Why It Works

• The dog’s face triggers instant emotion
• Big bold headline asks the customer’s exact question
• Visual flow guides the eye straight to the logo and offer
• Simple 3-step layout keeps brains happy
• The freebie closes the sale

Examples

• BarkBox uses close-up pet faces to boost clicks
• Domino’s pairs pizza shots with “Delivery?” messaging
• Chewy’s “Free Treat” promos spike orders fast