Tomlinson's Pet Food Delivery Direct Mail Flyer
Direct Mail
Jul 24, 2017
This direct mail flyer uses an eye-catching image for pet owners, and instantly shows you what they do.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The direct mail flyer for Tomlinson's Pet Food Delivery features a friendly chocolate Labrador retriever with a playful expression. The bold text at the top reads "local pet food DELIVERY?" and highlights the service's speed with the phrase "yup. in as little as one hour." The flyer includes a call-to-action with a “FREE GIFT” offer and simple steps for using the service.
Positive Aspects
- Immediate Clarity: The flyer quickly communicates its purpose—local pet food delivery—using eye-catching visuals and direct language.
- Engaging Visuals: The image of the chocolate Lab is highly appealing to pet owners, creating an emotional connection and capturing attention.
- Clear Call-to-Action: The “FREE GIFT” offer and straightforward steps for placing an order make it easy for customers to understand and act.
Key Takeaways
- Visual Appeal: Using a friendly pet image effectively captures the target audience's attention.
- Direct Messaging: Simple and clear language ensures the message is quickly understood.
- Effective Design: The flyer uses color and layout strategically to guide visual attention and highlight key information.
- Incentives Matter: Offering a free gift can increase engagement and encourage customers to try the service.
Additional Insights
Including a familiar pet image not only grabs attention but also helps build trust with the audience. People are more likely to remember and respond to marketing materials that evoke a positive emotional response. Using humor or a playful tone, like the "yup" on the flyer, can also make the message more relatable and engaging.
