Aviv Ben Or nails a truth every freelancer and creator eventually learns: undercharging is expensive. His video lays out six and a half reasons why doubling your prices can actually make your business easier.
Marketing analysis
Each frame breaks a limiting belief visually and verbally. The bold white text hits your brain before his words do. It’s snackable content — quick, clear, and confidence-building. He’s not selling a course; he’s selling permission to value your work.
Why it works
- Leverages authority positioning through confident delivery
- Uses simple visual repetition to reinforce each point
- Activates the scarcity principle by hinting “others charge more — and worse”
- Builds believability with logic and self-interest instead of hype
- Each “reason” is a benefit, not just a justification
Examples
- Apple raised laptop prices and grew revenue 25% in a year.
- Basecamp doubled pricing and lost customers — but profits soared.
- Designers charging $5k attract calmer clients than those charging $500.
- Coaches who moved from $200 to $1,000 retain 3x longer clients.
Analyzed by Swipebot
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