Bright Cellars' Taste Matrix Twitter Ad

This ad from Bright Cellars nails visual curiosity. It shows just enough of a “taste matrix” to get your brain buzzing without revealing everything. You instantly want to know, “Where do I fit on that chart?”

Marketing analysis

The tweet hooks you with authority (“2 MIT grads built an algorithm”) and then hits you with an intriguing visual. The partial reveal of the matrix turns it into a mini-mystery. The red CTA bar at the bottom promises an answer if you click.

Why it works

• Curiosity gap drives clicks
• Visual chart helps people self-identify instantly
• Authority (MIT grads) builds trust fast
• Simple, scannable ad format

Examples

• 16Personalities uses partial personality results to lure signups
• Spotify Wrapped teases your “music type” with shareable charts
• The New York Times cooking quiz shows just one step before asking for your email