Bright Cellars' Taste Matrix Twitter Ad
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Jan 14, 2022
This Twitter ad is great because it shows a "taste matrix" and implies that they can help you find your wine type.
Plus, it's sized so that you can read enough to understand the setup without giving the whole thing away.
Image Description
The ad features a "taste matrix" chart titled "What's Your Wine Type?" It showcases various wine types along two axes: one for flavor preferences like fruity candy to dark chocolate, and another for drinks like orange juice to coffee. The ad invites users to take a quiz to find their wine matches.
Positive Aspects
- Engaging Visual: The taste matrix is visually appealing and cleverly designed to capture interest by relating wine types to everyday flavors and drinks.
- Intrigue Factor: The ad is well-sized to entice viewers with just enough information, prompting them to take the quiz for more details.
- Smart Hook: Mentioning the MIT grads and the algorithm adds credibility and a sense of innovation.
Key Takeaways
- Bright Cellars uses a unique "taste matrix" to help you discover your ideal wine.
- The ad is designed to pique curiosity without revealing too much, encouraging interaction.
- Ties everyday flavor preferences to wine, making the selection process relatable and fun.
Additional Insights
- This approach taps into personalization, a powerful marketing tool. By suggesting a tailored experience, Bright Cellars makes wine selection feel less daunting.
- A quiz format is engaging and interactive, increasing the likelihood of user participation.
- Leveraging the expertise of MIT grads adds a layer of trust and positions the brand as cutting-edge.
