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IBM typewriting ball element ad
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold). Normally people don’t care *how* something...
Aug 15, 2023
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Images
A tectonic big shift in SEO
In the last 3 years as Google has got smarter and generative AI has become good, the game of SEO has dramatically shifted. It...
Nov 4, 2024
Copywriting
Videos
SEO
Home Depot Black Friday Ad
People like to stock up on things on Black Friday. Home Depot takes advantage of this (and maximizes their average cart value) by offering...
Oct 11, 2020
Holiday Promos
Hot Dr Pepper Drink ☕️
In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage. This is reminiscent...
Dec 1, 2021
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