Brilliant Earth Groom Wedding Ring Ad

Simple, bold, and visual. Brilliant Earth nails it with this ad showing off different ring thicknesses for grooms. No fluff, no overload — just sleek design that speaks to confidence and style.

Marketing Breakdown

The ad uses visual hierarchy perfectly. The rings gradually increase in thickness, guiding the eye down the image and instantly showing product variety. The phrase “Big Ring Energy” adds punch and personality — short, witty, and memorable.

Why It Works

• Visual progression tells the story without words
• Bold headline creates an emotional hook
• Minimalist design feels premium
• Speaks directly to a specific buyer (modern grooms)

Real-World Examples

• Apple uses image progression to showcase product sizes (iPhones, watches).
• Warby Parker visuals show frame options in clean, bright grids.
• Rolex highlights craftsmanship with minimal text and product detail.