Cool photo with Albert Einstein and his son and grandson in 1933

This photo of Albert Einstein just hanging out with family hits different. No chalkboard. No formulas. Just a guy with wild hair in a casual snapshot.

The Marketing Lesson

People connect with people, not titles or logos. Showing the human side of a brand builds trust and warmth faster than polished PR statements ever could.

Why It Works

• Reveals authenticity and vulnerability
• Creates emotional connection and relatability
• Makes icons (or brands) feel accessible
• Breaks the “too serious” barrier

Examples

• Elon Musk sharing awkward SpaceX test failures — more fans than critics.
• Wendy’s tweeting jokes — millions of likes, tons of earned media.
• Patagonia spotlighting employees’ outdoor hobbies — perfect brand match.
• Duolingo using a silly mascot on TikTok — engagement through humanity.