Burger King “Actual Size” Print Ad

This magazine ad for a Whopper is nothing really special, but it’s main genius is saying “ACTUAL SIZE” under the picture of the burger.

There’s something so curiosity-inducing about that simple phrase!

I wonder how many people tried to hold up the ad to their mouth πŸ”

1969 McDonald’s BigMac launched ad

In 1969 this was how the famous McDonald’s BigMac was launched. I love the simplicity of this ad, and how it relies on a strong headline and simple picture to …