Spuds MacKenzie 1980's Magazine Ad

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Aug 17, 2021
spuds-mackenzie
This famous 1980's campaign featured a "cool dog" named Spuds MacKenzie. It was the idea of a 23 year old art director named Jon Moore working at the Needham, Harper, and Steers Advertising Agency. Spuds MacKenzie first appeared in a Super Bowl XXI ad in 1987. While the advertising campaign was a huge hit, by 1989 Budweiser retired the campaign as too many organizations claimed the dog was trying to advertise alcohol to children. Fun fact: The dog was a female bull terrier named Evie and lived in Woodstock, Illinois.