Cathryn Lavery of BestSelfCo Interview About eCommerce, Shopify & Amazon, and Crowd Funding Products
Cathryn Lavery is the founder and CEO of BestSelf.co, she’s created and sold over $25 million in products. Originally an architect, in 2015 she launched The Best Self Journal on Kickstarter, funded in 28 hours, a campaign raised over $322,000. In 3 years she turned that company into an 8 figure business. Won multiple awards from Shopify, and last year ranked #318 on the INC 5000 list of fastest growing companies.
One of the coolest things she’s done is basically “invent” the concept of a 13 week journal to help plan life better. The Best Self Journal has been promoted with Shaq on the front page of Amazon, promoted by Daymond John, been used by lots of celebrities, and sold A LOT of copies.
Positive Aspects
The title effectively sets the stage for an intriguing read by highlighting Cathryn Lavery's impressive journey in eCommerce and crowdfunding. The post content is compelling because it immediately establishes credibility by detailing Lavery's achievements, such as the rapid success of her Kickstarter campaign and her company's growth to an 8-figure business. The mention of notable endorsements, like Shaq and Daymond John, adds a layer of social proof that enhances her story's appeal.
Key Takeaways
- Cathryn Lavery transitioned from architecture to entrepreneurship, launching BestSelf.co and achieving significant success in the eCommerce space.
- Her Kickstarter campaign for The Best Self Journal was a massive success, funded in just 28 hours and raising over $322,000.
- In three years, Lavery scaled her company to an 8-figure business, earning prestigious recognition and awards, including a high ranking on the INC 5000 list.
- The innovative 13-week journal concept has been widely endorsed by celebrities, contributing to its popularity and sales.
- Strategic promotion and endorsements have played a key role in the widespread success of The Best Self Journal.
Additional Insights
Cathryn Lavery’s story is a testament to the power of leveraging platforms like Kickstarter and Amazon to launch and scale a product. Her ability to pivot from architecture to entrepreneurship shows that diverse skills and backgrounds can be incredibly beneficial in business. Plus, having endorsements from big names like Shaq and Daymond John is like getting a golden ticket in Willy Wonka’s factory—it's rare and opens many doors. If you’re thinking about launching a product, remember: it’s not just about having a great idea, but also about smart marketing and leveraging the right networks!
