Checy Caprice Print Ad
Jul 14, 2020
Print Ads
This ad does a great job of pulling out two important features and using them as their headline, while simultaneously solving buyer pain points (being too close to crazy kids).
Choose a problem, not a product.
“Choose a problem, not a product.” This is a great way to think about finding ideas that can sell. Instead of searching for a...
Mar 1, 2024
Advice
Motivation
Quotes
Add a "constraint" to a problem
"Constraints Create Creativity." If you add a constraint to a task, you'll likely think of a way to finish it by then.
Jun 21, 2020
Advice
Quotes
Advertising Secrets of the Written Word – by Joseph Sugarman:
(re-named “Adweek Copywriting Handbook”) Price: $16 on Amazon What I love about it: He goes through 30 different "triggers" that cause someone's brain to...
Apr 15, 2020
Books
Wild Turkey's thinner steaks & smaller cars ad
This is the best of a series of ads Wild Turkey did in this style. It's bitingly funny, unapologetic, and memorable. It also does...
Jun 8, 2020
Ads
Print Ads