Checy Caprice Print Ad

This vintage Chevy ad nails it: it doesn’t just list specs, it turns them into solutions. The headline? “Up to 462 miles between fill-ups. Up to 6 feet between you and the kids.” Funny, true, and instantly relatable.

Why It Works

• Translates numbers into emotional benefits (distance = peace).
• Combines logic (fuel efficiency) and emotion (quiet time).
• Uses humor to make the message memorable.
• Focuses on customer pain, not car specs.

Examples

• Apple’s “1,000 songs in your pocket” did the same thing: turned storage size into simplicity.
• Dyson’s “No loss of suction” reframed a technical feature as reliability.
• Calm app markets “Better sleep. Lower stress.” — not app functions, but life outcomes.