Checy Caprice Print Ad
Print Ads
Jul 14, 2020
This ad does a great job of pulling out two important features and using them as their headline, while simultaneously solving buyer pain points (being too close to crazy kids).
Image Description
The ad for the 1981 Chevrolet Caprice Diesel Wagon features a smiling couple in the front seat, with children playing in the back, illustrating the spacious interior. It highlights key selling points like "Up to 462 miles between fill-ups" and "Up to 6 feet between you and the kids," emphasizing fuel efficiency and interior space.
Positive Aspects
- Visual Appeal: The image effectively shows the car's spacious interior, appealing to families who value comfort and space.
- Headline Usage: The ad cleverly uses the headlines to address practical concerns like fuel efficiency and the need for space, making it relatable to potential buyers.
- Emotional Connection: By depicting a family scene, it connects emotionally with the target audience, appealing to parents looking for a practical family car.
Key Takeaways
- The Chevrolet Caprice Diesel Wagon offers impressive fuel efficiency with up to 462 miles per fill-up.
- The car provides ample space, up to 6 feet of distance between front and back seats, ideal for families.
- The ad targets common buyer pain points, like the need for space and cost-effective travel.
Additional Insights
- Dual-Functionality: This ad showcases the Caprice as both a practical and luxurious option, balancing utility with style.
- Nostalgia Factor: The retro vibe of the ad might evoke nostalgia, attracting buyers who appreciate classic cars.
- Humor Element: The tagline about keeping “6 feet between you and the kids” adds a humorous touch, making the ad memorable and engaging.
