Chirp Wheel bubble wrap explainer video

Chirp could’ve just told you their wheel was better than a foam roller. Instead, they proved it with a ridiculously simple demo — by rolling a bubble wrapped dude across both.

Marketing analysis

This video wins because it’s visual, auditory, and absurdly clear. Watching 27 pops vs 2 is instant proof. The pops aren’t just data — they’re sound-based satisfaction that hits your brain like popcorn.

Why it works

• Show, don’t tell – They demonstrate, not explain.
• Clear metric – 27 vs 2 is easy to understand.
• Sensory engagement – The popping sound makes the proof emotional.
• Entertainment value – It’s goofy but smart, so you keep watching.

Examples

• Blendtec’s “Will It Blend?” turns product demos into viral hits.
• Dyson’s clear vacuum bins show visible results in real time.
• Old Spice ads use absurd humor to prove brand personality.