Chubbies "Thighber" Monday Ad

Everyone’s shouting about Black Friday and Cyber Monday deals. Chubbies? They went for Thighber Monday. Yep, the shorts brand renamed the biggest sale weekend of the year to match their fun, thigh-loving brand personality.

Why it works

• Twists a common phrase into something on-brand and funny
• Instantly grabs attention in crowded feeds
• Reinforces their bold, carefree voice
• Builds recall through humor and wordplay

Real-world examples

• Cards Against Humanity ran “Cards Against Black Friday” with jokes instead of discounts
• REI flipped it with “#OptOutside,” closing stores instead of selling
• Liquid Death sells “Black Metal Friday” with screaming goats and cans

A simple name tweak can turn any boring sale into something worth remembering.