Clean graphic demonstrating signaling

This graphic nails how messages go from “just a post” to “everyone’s talking about it.” It’s not magic—it’s signal amplification in action.

The Signal Loop That Scales

It starts with a clear message, spreads through multiple platforms, then hits cultural escape velocity. Instagram, Snapchat, Tinder, and Fortnite don’t just host content—they multiply it.

Why It Works

• Platforms act as megaphones for identity signaling.
• People share to show status, taste, and belonging.
• Each share grows the network effect.
• The medium adds context that amplifies meaning.

Real Examples

• The “Ice Bucket Challenge” raised $115M via viral amplification.
• TikTok sounds make songs chart again on Billboard.
• Nike’s Colin Kaepernick ad skyrocketed online mentions 1,400%.
• Duolingo’s mascot memes turned a language app into pop culture.