Three tiered mentorship pricing

This simple three-tier setup from Matt Farley’s mentorship page nails pricing psychology. One glance and you instantly “get” which option fits you. No fluff, no confusion, no analysis paralysis.

Why it works

• Uses three tiers—the magic number for decision-making.
• Each name (“Spot Mentoring,” “Production Support,” “Tailored Learning”) clearly signals value.
• Good/Great/Best labels guide buyers to self-identify.
• Clear target audiences remove guesswork.
• Visually balanced cards make the comparison effortless.

Real-world parallels

• Basecamp uses 3 tiers to funnel users toward their mid-tier “sweet spot.”
• Spotify highlights its Premium plan using smart contrast and tiering.
• ConvertKit’s pricing climbs with creator growth, making upgrades feel natural.
• Adobe Creative Cloud positions its All Apps plan as the “complete” choice through similar framing.